ANANTA

Ananta is a multi-disciplinary design studio founded by sisters Viveka and Rucita Vassen in 2022.

Inspired by the traditional craft techniques, vibrant colours and textures from our homeland Africa and ancestral land India, and a need to create a visual language that represents our identity and cross-over of cultures, we embarked on creating the wondrous and magical world of Ananta.

Our purpose is to uplift humanity through creativity, economically empowering the craft communities we work with. Re-imagining traditional techniques, we design collectable pieces that play with the FUN in fun-ctional. Everything we create is filled with colour, pattern, joy, celebration and community!

Studio ANANTAauf Instagram